Website Design 101: DIY Versus Hiring an Agency

Are you a startup business owner looking to put up a website to promote your products and services? Nowadays, a lot of businesses have turned into e-businesses or those that use the power of the web to send messages and promote services to their target audience. Therefore, e-businesses need a website for their operations to be successful. The crucial question to ask now is, should you create your own website or just hire professionals to do it? Should you turn to automatic website builders or let someone do the coding, like laravel development, for you?

laravel development

Why go DIY?

What are the benefits of do-it-yourself (DIY) website creation? Is it possible even if you don’t have technical know-how? Great news! There are website generators or builders available online that can help you whether you wish to create a website from scratch, or perhaps redesign an old, existing one. You may sign up either for paid or free website creation tools. Most paid tools offer affordable packages so you don’t have to spend too much while starting your project. Free tools are highly beneficial in case you don’t have the budget for paid website tools just yet.

Bear in mind though that while the DIY technique, especially the cost-free options, may be financially attractive you will still need to spend money eventually. Website creation also entails web hosting, optimization, and content creation. You would also need tools to help you with website maintenance. The trick here is to read up on the reviews and testimonials of clients who have used DIY website creators and see which software can best cater to your needs.

Why hire an ecommerce website design company?

If you have money to spend for the services of website design companies, then you’re better off hiring one to create your website. Trained website designers have the skills needed in order to build an optimized, aesthetic, and professional-looking website. They know programming and employ innovative coding techniques like laravel development. They also know basic and advanced website design, testing, and optimization practices, which you may not know of but are highly needed in order to create and maintain a progressive website.

Worried about not having enough money to pay for professional website designer fees? The good news is that you can always start with something simple, like having a WordPress-based website and hiring a WordPress website design agency to help you with optimization and content management. Once your business takes off and you earn more money, you can hire another website development agency and have them use new techniques such as laravel development that will give you more choices when it comes to website upgrade.

One great advantage of hiring a website designer is that you’re given more options when it comes to designing the overall look and brand of your website which DIY templates may not be able to provide. Also, most website creation companies offer consultation services even after they have built your website, so you get the most out of your money.

Need web design services in Leicestershire? Start by checking out Nine Dot Media, a digital design and software developement company based in Blaby, Leicestershire. See more at http://www.leicesterwebsitedesign.com/

5 SEO Trends to Adapt in 2017

Search engine optimisation is a tough and competitive game. You need to be always one step ahead of your competition. Achieving that is easier said than done since the algorithm of top search engines like Google are constantly changing. As a website owner, you need to be looking out for the top trends for 2017 already. With the help of companies specialising in search engine optimisation Melbourne has to offer, you will be able to outdo your competition.
Below are some of the top trends that SEO experts Melbourne has today are predicting to dominate the SEO arena:
Mobile Optimisation
The emphasis on mobile site optimisation has been circling the industry for a while. However, things are expected to take on a more serious focus in 2017 – that is, if you want your website to compete. Many companies offering search engine optimisation Melbourne has today have incorporated mobile optimisation into their packages. There is understandably a growing amount of users who access their favourite websites and shops through their smartphones. Therefore, if you are not optimising your website for mobile users, you are losing a huge percentage of that audience share.
Video Content
One of the main components of the new era of SEO is the use of video content. Video content marketing, like mobile optimisation, has been around for a while but it’s not until 2017 that it will hold such importance. Visual content is also easier to digest and remember for your audience. Hence, it makes complete sense to use this type of content to brand your business or spread your marketing message. Check Clark Marketing & Design for more details.
Dense Content
In this age of smartphone users, length is going to be a critical component when working with Melbourne SEO companies. To be specific, dense content is the new standard. People are sick of reading the same fluffy content; make sure you go straight to the point and deliver the message in the most precise and brief manner. Providing more information in the shortest space possible should be your goal in 2017. Your target market will reward you for it.
Voice Search
Voice search function has been around for some time, but it was rarely used to its full potential. This is one of the ways in which users have maximised the use of technology to make their lives easier. Predicting voice searches are more difficult than your traditional keyword optimisation efforts, though. Since the search is in spoken word format, you have to look at how people pose their questions and format your headlines in such a way that will address those questions.
App Indexing
The development of apps and other similar functionalities experienced a major surge in the past two years. However, experts at search engine optimisation Melbourne has today thinks that it is merely scratching the surface. Development of mobile apps will continue its growth in 2017. Even though mobile apps will not replace traditional websites, these will help to push your current SEO efforts into something bigger.
These are just some of the top trends expected to prevail in 2017. Make sure to look into them when looking for SEO packages to use for your business. For more information, just visit us at HTTP://WWW.CLARKMARKETING.COM.AU/WEB-SERVICES/SEO-SERVICES/