Search engine optimisation is a tough and competitive game. You need to be always one step ahead of your competition. Achieving that is easier said than done since the algorithm of top search engines like Google are constantly changing. As a website owner, you need to be looking out for the top trends for 2017 already. With the help of companies specialising in search engine optimisation Melbourne has to offer, you will be able to outdo your competition.
Below are some of the top trends that SEO experts Melbourne has today are predicting to dominate the SEO arena:
The emphasis on mobile site optimisation has been circling the industry for a while. However, things are expected to take on a more serious focus in 2017 – that is, if you want your website to compete. Many companies offering search engine optimisation Melbourne has today have incorporated mobile optimisation into their packages. There is understandably a growing amount of users who access their favourite websites and shops through their smartphones. Therefore, if you are not optimising your website for mobile users, you are losing a huge percentage of that audience share.
One of the main components of the new era of SEO is the use of video content. Video content marketing, like mobile optimisation, has been around for a while but it’s not until 2017 that it will hold such importance. Visual content is also easier to digest and remember for your audience. Hence, it makes complete sense to use this type of content to brand your business or spread your marketing message. Check Clark Marketing & Design for more details.
In this age of smartphone users, length is going to be a critical component when working with Melbourne SEO companies. To be specific, dense content is the new standard. People are sick of reading the same fluffy content; make sure you go straight to the point and deliver the message in the most precise and brief manner. Providing more information in the shortest space possible should be your goal in 2017. Your target market will reward you for it.
Voice search function has been around for some time, but it was rarely used to its full potential. This is one of the ways in which users have maximised the use of technology to make their lives easier. Predicting voice searches are more difficult than your traditional keyword optimisation efforts, though. Since the search is in spoken word format, you have to look at how people pose their questions and format your headlines in such a way that will address those questions.
The development of apps and other similar functionalities experienced a major surge in the past two years. However, experts at search engine optimisation Melbourne has today thinks that it is merely scratching the surface. Development of mobile apps will continue its growth in 2017. Even though mobile apps will not replace traditional websites, these will help to push your current SEO efforts into something bigger.